The Home Pros Blog
Our team of experts offer their best insights, advice, insights, and how-tos to help Home Pros make the best marketing decisions for their business.
How to Get Referrals Using Old School Marketing Strategies
Do you want to make more of an impact in your community? If you’re a local business looking for more referrals, there’s one question you can ask of your marketing— “Who am I helping?” Getting your name out in a community is hard work. One way to do this is to sponsor...
Smarter Marketing Matters. Getting Started (Not Ripped Off) on your Website
How Much Should You Spend on Building a Website? If someone is offering you a deal that sounds too good to be true, do some shopping around before you commit. On average, simple websites range from the hundreds into the thousands — but a lot goes into this...
Do you know if it works? How to match marketing dollars to business results
As we mentioned in the last article, investing in a channel to get significant data or statistical significance is paramount — this is the best way to learn how well any marketing effort is truly influencing your business. Once you’re getting some return on that...
How & Where to Spend Your Marketing Budget the Right Way
Before you spend a dime.. You’ve got to have a plan. Understanding your business environment and competition is ground zero. For instance, It’s July. You an HVAC company in Dallas, Texas. Competition in this market is fierce. Or maybe you’re a house painter or a...
How to Get Good Leads as a Home Pro
What is a good lead? One of the best ways to get a great lead is to have a simple checklist in mind. Doing this will help you focus in on the right kind of customer prospect, because not everyone is going to be an ideal customer for you. A great lead is…. A local...
Referrals vs. Leads – Why BOTH Are Important & How to Get More
Everybody wants more referrals. For many small businesses, referrals spell prosperity. But what about leads? Well, referrals are a type of lead, to be sure. They’re great leads because they don’t cost much to generate, and when they come in, they are usually easy to...
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About Home Pros Marketing
After working with clients across different verticals, our founders discovered a unique phenomenon with our home services clients and dedicated more of our efforts to serving their needs and changing the way home services professionals view marketers and the business of marketing.