Learn the strategies and tactics to build the Contracting Business you’ve always dreamed of.
Looking for a place to learn about sales and marketing strategies for home services professionals for free? Look no further. Whether you’re just getting started or looking to level up your business, our Learning Center was designed to help you better understand the sales and marketing tactics you can do to impact your business.
Business Basics: Know Your Numbers 101
Knowing and understanding your business numbers is the lifeline of your home services business. Without knowing how much it costs to get a new customer and execute a job, how much money you’ll make from different types of jobs and how likely it is that you’ll have enough leads to hit your sales goals, it can become very challenging to grow and scale your home services business in a predictable way.
Referrals vs. Leads – Why Both are Important & How to Get More
Everybody wants more referrals. For many small businesses, referrals spell prosperity. But what about leads? Well, referrals are a type of lead, to be sure. They’re great leads because they don’t cost much to generate, and when they come in, they are usually easy to…
Do You Know if it Works? How to Match Marketing Dollars to Business Results
As we mentioned in the last article, investing in a channel to get significant data or statistical significance is paramount — this is the best way to learn how well any marketing effort is truly influencing your business. Once you’re getting some return on that…
Top 5 Things You Can Outsource or Automate in Your Contracting Business
This video talks about the top five things you can outsource or automate in your contracting business.
Answering Your Phone as a Home Improvement Contractor
This video highlights the importance of answering your phone as a contractor and why it’s the number 1 thing to prioritize right now.
30 Ways To Grow Your Home Services Business
Looking to grow your home services business this year? Here’s a quick list of 30 things contractors have done to generate leads.
Why Homeowners Buy From Contractors
Do you know why your customers are buying from you? If a customer is calling you for an emergency repair, their expectations are going to be very different than if a customer is calling you because they want quotes for a job they’ve been planning for years. Check out the different reasons homeowners buy in this infographic.
Why You Need A Website For Your Contractor Business
Why You Need A Website For Your Contractor Business This video reviews the business need for contractor’s to have websites.
Digital Marketing: Paid Search (PPC) 101
Paid Search Advertising is done on internet search engines (primarily Google). Paid Search is used by home services businesses that want quick visibility in search engines for keywords that prospective customers are searching for when they are looking to buy services that contractors do.
Digital Marketing: Search Engine Optimization (SEO) 101
Home services companies use SEO to show up on the first page of Google or Bing for keywords relevant to their business. Companies that invest in SEO want to expand their visibility for people who are in-market for their services, as this traffic is very targeted.
How to Win More Jobs
Generating leads is important to your business growth, but if you’re not closing those leads into jobs you’re just wasting your time. Here are things contractors need to do during every sales opportunity/during your current jobs to impact your business.
Reviews Matter – Here’s Why
Marketing and sales strategies will come and go, but your company reviews are here to stay. Reviews matter to home pros more than ever before – check out how much with this chart.
The 5 Things To Do To Charge More on Every Home Improvement Job
This video talks about the five things you can do as a contractor today to charge more on every job.
From the Homeowner’s View: Research and Budgeting
Home improvement projects are large, expensive undertakings that aren’t impulse buys. When today’s homeowner begins the research and budgeting phase, they don’t follow the same linear path they used to. Access to information on the Internet has drastically changed how a homeowner researches and starts forming digital relationships with companies he/she discovers during the search process.
Business Basics: Business Operations 101
Your company brand is more than just a logo, website and getting some signs created. In the home services space, your brand represents who you are, why you are different, how you go about your business and your reputation.
How & Where to Spend Your Marketing Budget the Right Way
Before you spend a dime.. You’ve got to have a plan. Understanding your business environment and competition is ground zero. For instance, It’s July. You an HVAC company in Dallas, Texas. Competition in this market is fierce. Or maybe you’re a house painter or a…
Digital Marketing: Social Media 101
Social Media is used to increase brand awareness, add a human tone to your brand, enhance your customer experience, stay in front of your customers, generate new customers and boost sales.
How To Grow Your Contracting Business With Third Party Lead Generators
How To Grow Your Contracting Business With Third Party Lead Generators This video tells contractors how and when to grow their business through third party lead generators.
Two Changes to Make $1,000+ More This Month as a Contractor
This video talks about the two changes contractors can make in their business today to have a significant impact on their financials.
How To Grow Your Contracting Business With Digital Marketing
This video walks through how to grow a contracting business with digital marketing.
Referrals Vs Internet Leads
A side-by-side comparison of the two most effective lead sources for home services contractors – referrals and internet leads.
Branding: Your Company Website 101
In today’s digital world, having a website in the home services space is essential to running a successful business. In fact, according to a recent survey, 94% of consumers don’t trust a company with an outdated website. If you plan on running any digital marketing to grow your business, a website is essential to generating leads online.
Branding: Brand Collateral 101
Brand collateral includes the physical assets you have for your company that you put your branding on. It is all of the materials (pens, t-shirts, folders, etc.) that you get branded that you may use to give to prospects, new customers and to your employees. Brand collateral is used in home services to create a better and more professional customer experience.
It’s Not Just “Word of Mouth”- It’s Marketing. Learn Why!
When you’re running a home services company, referrals are very important. That’s true whether you’ve got one truck or ten. When it comes to referrals, there are a few ways you can make them work harder for you and take better advantage of them. A lot of contractors…
Top 4 Ways To Grow Your Contracting Business
This video reviews the top 4 ways contractors are growing their business.
Are You a Contractor Wasting Money Every Month?
This video looks at the hidden costs contractors may be spending every month.
Business Basics: Sales Handling 101
Regardless of how you get your business leads- through referrals and word-of-mouth or by launching a marketing campaign- you should have a well-defined sales process that every customer goes through to ensure consistency and a strong customer experience.
Traditional Marketing: Community Advertising 101
Community/Local Advertising is spending your marketing money on channels that are local to the area you serve. This article will show you the best practices to advertise in your local community.
Traditional Marketing: Neighborhood Canvassing 101
Learn the best ways to canvass neighborhoods for your home services business. Neighborhood canvassing can be a very effective and low cost way to grow your home services business.
Digital Marketing: Content Marketing 101
Successful home service content marketing campaigns have well planned-out content strategies that improve the customer experience and enhance their brand.
Step-by-Step Digital Homeowner Buying Journey
Here’s the step-by-step behaviors your customers are doing when they are making their home repair buying decisions.
How to Grow Your Contracting Business With Referrals
This video talks about how to grow your contracting business with referrals.
Understanding Why Homeowners Buy From Contractors
This video goes over the different reasons homeowners buy from contractors.
Smarter Marketing Matters. Getting Started (Not Ripped Off) on Your Website
How Much Should You Spend on Building a Website? If someone is offering you a deal that sounds too good to be true, do some shopping around before you commit. On average, simple websites range from the hundreds into the thousands — but a lot goes into this…
How to Get Referrals Using Old School Marketing Strategies
Do you want to make more of an impact in your community? If you’re a local business looking for more referrals, there’s one question you can ask of your marketing— “Who am I helping?” Getting your name out in a community is hard work. One way to do this is to sponsor…
5 Top Things Impacting Your Marketing & Sales Success
No two home services businesses are the same. How effective your marketing will be depends on more than the money you spend and where you spend it.
5 Things Top Contractors Are Prioritizing in 2020
Are you banking on a strong economy to bring you enough referrals to get by or are you approaching this year with a business strategy to get you where you want to be? Check out the top things leading contractors are prioritizing this year.
How To Grow Your Contracting Business With Traditional Marketing
This video reviews how to grow a home services business with traditional marketing tactics.
The Fastest and Cheapest Way to Launch a Digital Marketing Campaign
This video walks contractors through the fastest and cheapest way to launch a digital marketing campaign.
From the Homeowner’s View: Shortlist – Quotes & In-Home Sales Appointments
When the homeowner is ready to move forward, they’ll start reaching out to contractors who they’ve been referred to or who they were able to find that fit their project qualifications.
Traditional Marketing: Referral & Word of Mouth Marketing 101
Referrals & Word of Mouth marketing are crucial for any home improvement business. Learn the best strategies to increase your referral business, track your results, and increase your bottom line.
Traditional Marketing: Yard Signs 101
Yard signs are an excellent way to generate more jobs in a local neighborhood. Learn the keys to maximizing your success with yard signs.
How to Grow Your Home Improvement Business With Branding
This video reviews how to build your contracting business with strong branding.
How to Get Good Leads as a Home Pro
What is a good lead? One of the best ways to get a great lead is to have a simple checklist in mind. Doing this will help you focus in on the right kind of customer prospect, because not everyone is going to be an ideal customer for you. A great lead is…. A local…
Don’t Waste Your Marketing Money Checklist
Before investing in a marketing program, you need to make sure your business is prepared. Use the checklist below to make sure you have everything you need to launch a successful campaign.
Branding: Your Company Brand 101
Your company brand is more than just a logo, website and getting some signs created. In the home services space, your brand represents who you are, why you are different, how you go about your business and your reputation.