Your company brand is more than just a logo, website and getting some signs created. In the home services space, your brand represents who you are, why you are different, how you go about your business and your reputation.
Home services companies use SEO to show up on the first page of Google or Bing for keywords relevant to their business. Companies that invest in SEO want to expand their visibility for people who are in-market for their services, as this traffic is very targeted.
Paid Search Advertising is done on internet search engines (primarily Google). Paid Search is used by home services businesses that want quick visibility in search engines for keywords that prospective customers are searching for when they are looking to buy services that contractors do.
Knowing and understanding your business numbers is the lifeline of your home services business. Without knowing how much it costs to get a new customer and execute a job, how much money you’ll make from different types of jobs and how likely it is that you’ll have enough leads to hit your sales goals, it can become very challenging to grow and scale your home services business in a predictable way.
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After working with clients across different verticals, our founders discovered a unique phenomenon with our home services clients and dedicated more of our efforts to serving their needs and changing the way home services professionals view marketers and the business of marketing.