As we mentioned in the last article, investing in a channel to get significant data or statistical significance is paramount — this is the best way to learn how well any marketing effort is truly influencing your business. Once you’re getting some return on that…
Everybody wants more referrals. For many small businesses, referrals spell prosperity. But what about leads? Well, referrals are a type of lead, to be sure. They’re great leads because they don’t cost much to generate, and when they come in, they are usually easy to…
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After working with clients across different verticals, our founders discovered a unique phenomenon with our home services clients and dedicated more of our efforts to serving their needs and changing the way home services professionals view marketers and the business of marketing.